Group m consolidating print buying operations


21-Feb-2015 14:58

Selected MEC case studies Which clients does MEC handle?Find out more from the Adbrands Account Assignments database Who are the competitors of MEC?After a strong decade in the 2000s, more recent performance has been a little bumpy, especially in the US.However global performance was lifted considerably in 2014 by the capture of the consolidated

Selected MEC case studies Which clients does MEC handle?Find out more from the Adbrands Account Assignments database Who are the competitors of MEC?After a strong decade in the 2000s, more recent performance has been a little bumpy, especially in the US.However global performance was lifted considerably in 2014 by the capture of the consolidated $1bn Vodafone mobile account, MEC's biggest gain for several years.Adbrands Weekly Update 16th Jun 2016: In another battle between WPP and Omnicom, AT&T called a review of its equally huge creative and media budgets, which are currently split between Omnicom's BBDO and WPP's MEC respectively.

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Selected MEC case studies Which clients does MEC handle?

Find out more from the Adbrands Account Assignments database Who are the competitors of MEC?

After a strong decade in the 2000s, more recent performance has been a little bumpy, especially in the US.

However global performance was lifted considerably in 2014 by the capture of the consolidated $1bn Vodafone mobile account, MEC's biggest gain for several years.

Adbrands Weekly Update 16th Jun 2016: In another battle between WPP and Omnicom, AT&T called a review of its equally huge creative and media budgets, which are currently split between Omnicom's BBDO and WPP's MEC respectively.

The review will also encompass AT&T's recently acquired Direc TV, whose creative resides currently at WPP's Grey.

At the same time, all media will move from MEC - it has been that agency's biggest account - to Omnicom's newly created Hearts & Science unit, created last year to handle P&G in North America.

bn Vodafone mobile account, MEC's biggest gain for several years.Adbrands Weekly Update 16th Jun 2016: In another battle between WPP and Omnicom, AT&T called a review of its equally huge creative and media budgets, which are currently split between Omnicom's BBDO and WPP's MEC respectively.

group m consolidating print buying operations-29

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The complicated Mediaedge:cia tag was officially dropped in 2010 in favour of initials MEC.

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